Press Release

Swimsuits Just For Us Celebrates 20 Years Online
Looks forward to continued growth and evolution as a leader in the women’s plus size swimwear category

Rohnert Park, January. 3, 2019 – Swimsuits Just For Us, a leading online retailer offering high-quality plus size swimwear for women, recently celebrated its 20th anniversary. Frustrated by the lack of options available to full-figured women, Juliet Bowen decided to find a way to provide a comfortable, stress-free shopping experience for all women to enjoy the process of finding and buying a swimsuit.


“My wife stated this business 20 years ago to fill a niche and we’re still here. That’s saying a lot, considering there are so many online retailers these days. Our focus on our customers and their needs has been, and will always be, our #1 concern. I think with online retailers today, this is even more important as personal contact and service fades away,” said Richard Bowen, Owner, Swimsuits Just For Us.


Over the last 20 years the demographic of the company’s customer has transformed, which is where the beauty of being a small business is a huge advantage. Swimsuits Just For Us stays up to date on fashion trends and styles, offering new and improved swimwear to their customers as these trends change.


The company offers sizes 16W-32W in women's swimsuits, cover-ups, shorts, sarongs, board shorts, tankinis and more.


  • Tankini: choose from a stylish assortment of tankini plus size swimwear with shorts, skirts and swim bottoms.
  • One-piece: one-piece swimsuits provide the most coverage, feel confident both in the water and out.
  • Swim Dress: this flattering bathing suit covers problem areas, slims your body’s figure and will help boost confidence beach- or pool-side!


“We’ve listened to our customers over the years and used that invaluable feedback to develop our own plus size swim separates line and look forward to expanding our line as our own brand name grows,” ~



Swimsuits Just For Us "SJ4US" is a leading online swimwear retailer, specializing in the plus size Women’s market. We carry cute styles and bright colored ladies’ swimsuits, swim dresses, swim tops, swim bottoms, aqua fitness bathing suits, tankini swimsuits, post mastectomy swimsuits, and more!! Our mission is to provide the best plus size swimwear & plus size bathing suits at the best cost with the best quality. Visit for more information.